The coronavirus pandemic has made contactless transactions more important than ever. We see this in the rising demand for delivery services and in online ordering, and it would seem that this trend will only continue even after the crisis has ended.
To better prepare your small business for what’s to come, it’s crucial that you start acting today. Your business needs to have the tools and systems in place to meet those demands so that it’s ready for whatever happens next. To learn exactly what we mean by that, keep reading the sections below.
Online Ordering Checklist for Small Businesses
The current situation has made it difficult, if not impossible, for your customers to come to your business. This means that you have to adopt new approaches to make sales and keep your business alive. Here are a few ways you can do that:
Offer a digital catalog
The first thing you need to do when it comes to setting up online ordering is to design a digital catalog that outlines all your products. Ideally, you would use this tool to highlight your best products to encourage continued sales. Try to organize this in such a way that promotes multiple purchases or impulse buys, and you can do this by grouping complementary products together or bringing attention to discounted products.
Provide an online shopping cart
You will need to offer some way for customers to place orders for them securely. This can be done with a shopping cart feature that links directly from your catalog.
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Continue to track inventory
On the backend, you must be able to somehow keep track of all the orders that are coming in and all the deliveries you send out. You wouldn’t want to suddenly run out of stock, preventing you from fulfilling customers’ orders. A system that automatically tracks inventory will help you avoid this problem.
Gather customer data
You should also continue to gather data about your customers and their ordering habits. This will help you find opportunities to market your products more effectively and expand your business. Metrics such as the time that orders are placed, the frequency at which orders are made, and repeat purchase rates can provide insight into what your customers want.
Additionally, you would obviously need to have a way to actually send deliveries to your customers. This is easily done with the help of a third-party provider. An alternative solution is to offer the option for customer pick-up.
Post-COVID-19 Online Ordering
You can implement an online ordering system now and work out all the logistics in the meantime. This will let you spot inefficiencies in the system and identify potential problems that may arise, allowing you to optimize your delivery service so that it functions efficiently when the time comes.
By performing the activities outlined above, your business should be more than prepared to return to normal operations once the crisis is over. On top of that, it will be primed to receive online orders and provide customers with the convenience they want.
Does all that sound a little complicated? Believe it or not, everything we’ve discussed is surprisingly simple to pull off.
Our easy-to-use POS app, Kyte, can help you perform all the activities mentioned without any trouble. Check out our website for more details, or send us a message if you have any questions. We’re happy to help!