How Does Facebook Live Shopping Work?

Facebook Live is undoubtedly the most popular platform for live video consumption. However, did you know that you could shop directly in the Facebook live stream? Yes, users can now buy products directly while watching live videos.

So, how does Facebook live shopping work?

With Facebook live shopping, besides selling items in real-time, you can also interact with your viewers and gain potential customers. You can live stream while featuring your products, allowing you to demonstrate your products, share information, answer viewer questions, or just respond to how they react. The best part is that you can share product links that appear as a clickable overlay during your live stream, making it easier for your viewers to buy the products.

How to feature your products?

You can feature your products through your account with Facebook Commerce Manager, your Facebook Page, or through your Facebook profile.

For those of you who have a Commerce account, you can tag and feature products from your catalog and provide links. If you have a Facebook Page, you can add the product links you wish to feature before going live. If you have neither, then you can simply live stream from your profile and add products as you go.

Facebook live shopping is available both on mobiles and desktops. Make sure that you have the latest version of Facebook installed before you go live.

To safeguard their own health and their loved ones, more consumers now prefer to stay home and shop online. According to Adobe Analytics Data, consumers spent a whopping $9 billion in the 2020 Black Friday sale.

 If you haven’t yet leveraged Facebook live shopping, you must.