Every month, over 130 million people use Instagram to learn more about a product. That means your feed, stories, and lives are an excellent opportunity to inspire customers and boost sales.
So, if you own a business or are thinking of starting one, then you need to have an Instagram Business Account. Having one gives you access to features that will help you promote your business, such as having a contact button for your page visitors, access to account insights and the ability to promote your posts with ads.
It also gives you access to Instagram Shopping, a simple but effective way to make your Instagram shoppable with product tags.
What is Instagram Shopping?
Instagram Shopping, or "Shopping on Instagram," is a feature that enables you to create an immersive shopping experience for your customers using product tags. You can post pics of your products on your feed and stories for your follows and be discovered by potential customers through the Search & Explore tab.
When someone tabs a product tag, they'll see a product description page with more information and a link that takes them directly to your website.
To enable Shopping on Instagram, you need to have an Instagram Business Account that is connected to a business page on Facebook, and you must also agree with their merchant agreement and commerce policies.