How Much Does TikTok Pay per View, Like, and Follower?

It’s possible to make money on TikTok and get paid for your content. Here is how much TikTok pays in 2023

TikTok is one of the most popular social media platforms around. No wonder many people want to know: how much does TikTok pay per view, like, and follower? This blog will give you the insight you need to make a smart decision about this social media.

TikTok is changing the views on the entertainment industry. It is showing fast growth and stands at the sixth position as the most-used platform in the world. 

According to Hootsuite, a North American social media management platform, TikTok has been downloaded more than 3 billion times and became the most downloaded app of 2021, with 656 million downloads.

There’s no doubt that TikTok is a great opportunity to expose your work, brand, or company, and maybe even sell more

how much does TikTok pay

Contrary to what you might be thinking, it’s not a place only for young people to dance around. It can be a good source of profit – if you know how to use it. 

A lot of money can be made on TikTok by creating highly engaging content and then monetizing it

You must be wondering “ok, but how much does TikTok pay per view, like, and follower?”. Well, the basic answer for that is “depends”. It depends on the kind of content you upload and the number of followers you have.

Don’t worry about it. We will help you to understand this thing called TikTok and how to make money with what could soon be the third-largest social network in the world.

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How to get likes on TikTok? 

TikTok was launched in 2017 and, within a few years, it became the most popular social network in the world among teenagers. 

The platform is growing in lots of countries. So, it's hardly a surprise that people are looking for information on how to get more likes and followers on TikTok

If you are not (yet) famous, there are a few things you can do to get the likes and followers you want:

  • create a simple and easy-to-remember username;
  • know your audience, so you can post content with more chances of success;
  • choose a good profile picture;
  • write your or your company’s name on your profile along with a bio;
  • connect your TikTok account with your Instagram account (if you have one);
  • stay up to the TikTok trends and create popular videos (with strategic hashtags);
  • make your profile public;
  • sometimes you can just ask for a like on your videos, but don’t do it too much; otherwise, you will become boring and the tactic will have the opposite effect.
sell on TikTok

TikTok Business vs Creator Account: what’s the difference?

TikTok Business Account is the business version of the app, designed specifically for brands and companies.

It has a lot of tools designed to help them track their performance on the platform and engage, like showing dates and times in which the videos are most frequently viewed. The best thing about it is that it’s totally free.

Besides, it allows them to publish ads for their products by using TikTok Ads Manager. If you have a store or a mobile point of sale, for example, this solution is for you.

It’s very important to say that, depending on the region, the Business Account can be called TikTok Pro Account. But it’s the same thing, Pro Account and Business Account.

On the other hand, TikTok Creator Account is for anyone who just wants to watch videos and maybe post some, with or without commercial intent. That is, it's a personal account.

If you are (or want to be) an influencer or intend to sell your products in a more professional way, change the Creator Account to Business.

How to make money on TikTok? 

TikTok is worth discussing because of the large number of users. But, after all, can you make money on TikTok

Well, it can be difficult, but it is possible. You can use it for your own purposes or for promoting your business. It’s important to say that are some items that social media prohibits the promotion of, such as alcohol, weapons, cigarettes, and others. 

If you’re wondering how to make money on TikTok, you’re not alone. However, the company has been very clear that the app is not focused on making money from its users – at least not yet. 

And it’s worth noting that TikTok also bans any content that might be considered “spammy” or “inappropriate”.

Creator Next

One way to make money on the platform is to participate in the Creator Next program, designed to help TikTok creators monetize.

It offers special features and tools to help you grow on TikTok and, of course, make money, like Tips, Live Gifts, and Video Gifts

In addition, the Creator Next program allows you to participate in TikTok Creator Fund, a way that social media rewards creators for their videos. To make money with it, you must have a minimum of 10,000 authentic followers and at least 100,000 video views in the last 30 days.

Keep in mind that you must qualify to be part of Creator Next. Plus, the program is currently not available everywhere.


If you are a creator on TikTok, your followers can send you monetary tips through your TikTok profile

In order to do that, you must be part of the Creator Next program, be at least 18 years old, have at least 100,000 followers, and follow the Community Guidelines and Terms of Service.

At the moment, you can only receive Tips if you’re based in the United States. In case you have a Business Account, you cannot receive it.

Live Gifts

If you produce quality content and your audience appreciates it, chances are they will react to your videos and it will turn into Diamonds, which can be redeemed for cash.

To make money this way on TikTok, you must be part of the Creator Next program, be at least 18 years old, have at least 1,000 followers, have a TikTok account that is at least 30 days old, and follow the Community Guidelines and Terms of Service.

Business Accounts are ineligible to participate.

Video Gifts

With this feature, your followers can also send you money through Diamonds. You just have to be creative and stimulate your audience to show appreciation.

To be eligible to collect Diamonds through Video Gifts, you must be part of the Creator Next program, be at least 18 years old, have at least 100,000 followers, have a TikTok account that is at least 30 days old, have published a public video in the last 30 days, and follow the Community Guidelines and Terms of Service.

If you have a Business Account, you cannot participate.

How much does TikTok pay?

TikTok Business

That’s a tricky question. TikTok doesn’t officially say how much it pays its creators through Creator Fund, but some tiktokers have explained it. The fact is that the chances of getting rich just by posting videos are very low.

The reason for that is because, according to some TikTok influencers, the platform pays between $0.02 and $0.04 per 1,000 views on a video. TikTok itself says that “a number of factors influence how funds are calculated for videos under the program”, such as video views and video engagement.

Apparently, TikTok doesn’t pay per like or follower. What happens is that, in order to participate in the monetization programs, you must have a certain number of followers, for example.

Therefore, it’s valid to say that the best way to make money on TikTok, especially if you have a business, is to have a Business Account and promote your products and services there. 

It’s a great way to build an efficient marketing strategy on the platform and connect to your audience. Also, if you can, separate a minimum amount to invest in some TikTok ads and boost the chances of success with your business.

And if you are in the United States or the United Kingdom, you can also use TikTok Shopping. It’s a social commerce solution that allows you to promote and sell your products directly on the platform

This way, you gain a shopping tab on your profile and can exhibit an online catalog with all your merchandise.


Making money on TikTok is not as easy as it may seem at first glance. So, if you are planning to do it, then you have to be ready to invest a lot of time and effort. 

If you are interested in TikTok and you want to make money on the platform, you need to develop a fanbase and work on your number of TikTok views, likes, and followers.

But if you have a business, the best way to make money on TikTok is to invest in that and promote your products. So, your chances of success will be much greater.

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