POS (Point of Sale) displays have been an important part of marketing for many businesses. It’s estimated that they contribute a great deal towards increased profits, particularly for the food industry.
This isn’t surprising, as many people make impulsive decisions when it comes to their food choices, and POS displays are specifically designed to encourage this type of behavior.
Would you be able to take advantage of this for your business, especially now that most of your operations have to be done online? The answer is yes, and it’s because services such as ours make it easy for you to do so.
Before we proceed, however, let’s establish a few things:
What is a POS display?
A POS display is a type of marketing material that is located where business transactions are made. They are advertisements that encourage customers to make purchases based on their impulses, and this is done using compelling imagery and text that builds an immediate need for the product.
In simple terms, a POS display is any type of advertisement that makes you want to buy more than you thought you needed. This can be in the form of a decorated shelf that features a brand’s logo, or a sign that depicts the contents of a product. You’ve probably seen many of these already, as they are present in almost every commercial setting.
How can it be applied to Internet transactions?
Now, do these physical displays carry over to the digital world? The concept behind their use surely does, but these ads have to take on a different shape on the Internet.
Digital menus and promotional content are two great examples of this. They serve the same purpose of POS displays, but their format allows them to be interwoven into the process of transacting online.
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Great, how do I use these for my business?
The first step would be for you to enable online transactions for your business. You can do this easily with the help of our service, Kyte, which is a mobile pos app that allows you to make sales over the Internet.
The next step would be to create your digital menu of products and services. Our app lets you do this as well, allowing you to set things up in one central system.
From that point, you can begin marketing your menu to your customers. There are many pathways you can take for this step, so find the one that works best for you.
You also want to supplement this marketing plan with more promotional material that you can use within our app. This way, you can encourage your customers to buy more from you and maybe even come back again in the future. Here are a few examples to get you started:
- Recommend certain menu items that go well with a customer’s current order.
- Offer discounted prices or bonus deals if they place a certain order.
- Provide suggestions on how a menu item can be upgraded or further customized.
Conclusion
As you can see, encouraging impulse buys is very much possible in online transactions. You just need to find a way to integrate everything you need to do into one system, and that’s exactly what our service can do!
With our Kyte App, you’ll be able to do everything we’ve outlined above in one easy place, streamlining the entire process for both you and your customers. If you’d like to learn more about our POS app, feel free to get in touch with us today!
