Running a small business is no easy task.
As the owner, you have to manage many different aspects of the operation while working with limited resources.
We know this can be a real challenge, which is why we’re here to help.
Out of your seemingly unending list of responsibilities, marketing should be one of your top priorities. But being no expert in the field and having no budget to spare, how would you go about promoting your business?
The answer is to keep it simple.
Use marketing tactics that get your message across while also requiring minimal investment.
WhatsApp matches these requirements, and we’re going to discuss how you can use it to your advantage in the sections below.
What is WhatsApp?
WhatsApp is a messaging app that lets you instantly send and receive messages to individuals and groups. It also enables you to share images, videos, voice messages, contacts, and location.
The best parts about WhatsApp are that it is incredibly simple to use and free.
That means you can set it up quickly and start using it to communicate with your customers in real-time.
From a marketing standpoint, WhatsApp lets small business owners like you connect directly with customers for a wide range of purposes.
You can use the service to send out promotions, establish and strengthen your brand persona, and provide individualized support to your customers.
Here are a few examples of how WhatsApp can help you:
1. Send announcements to large groups of customers
You can create groups consisting of up to 256 people on your WhatsApp profile. Doing so enables you to broadcast messages to your customers quickly. Include information regarding ongoing promotions, special offers, and a link to new products or services.
2. Provide one-on-one customer support regardless of time and location
Customer support is only good if it’s fast and easily accessible. WhatsApp lets you achieve this, as you can create private conversations with specific people to help them with any of their concerns.
3. Offer your loyal and high-value customers personalized service.
You can create a custom group that only your most valuable customers have access to. Doing so gives you the chance to provide them with more specialized services that you wouldn’t be able to offer to all your customers feasibly.
4. Use the platform to let your customers transact with you over the Internet
Because WhatsApp is Internet-based, it makes it ideal for linking customers directly to your other digital platforms. You can send your customers a link to your online ordering platform, making it easy for you both of you to conduct business.
Creating a WhatsApp Marketing Strategy can be easy, powerful, and will cost you practically nothing. However, we recommend that you supplement it with an online and offline ordering platform to create a digital menu, accept online orders, and run day-to-day operations more efficiently