Instagram is one of the most trending social media platforms among the Millennials, and with the introduction of Instagram Shop, it has just gotten even more popular. Do you have something to sell and are wondering if you could benefit from setting up an Instagram Shop? Here’s a quick look at the benefits of an Instagram Shop:
Get your products discovered quickly and easily
With over a billion monthly active users and 500+ million daily users, Instagram Shop gets your products discovered by a wider range of potential buyers. Instagram Shop allows you to directly promote your products to people who have a strong desire and intent to purchase your products.
Did you know that your potential customers will trust user-generated content and authentic advertising more than they will ever trust any advertising and branded content you create? Instagram Shop allows your potential buyers to get a realistic picture and authentic reviews of your products. That will greatly influence their decision to buy your products, increase your sales, and build your brand.
Manage your Shop through your phone
Instagram Shop does away with the need for a physical shop. You can manage and coordinate your sales, as well as all product inquiries, through your phone. Because it requires a less monetary investment, you get to save more money. The money saved can be used to get bloggers and influencers to promote your products, so you gain new potential buyers.
Provide your customers with a great shopping experience
An Instagram Shop provides your customers with a fast and reliable way to shop and save time while shopping. During a pandemic, like the one we find ourselves in now, your Instagram Shop will provide your customers with a safe shopping experience. They can now view, shop for, and purchase your products without leaving the Instagram App.
From providing a safer and easier shopping experience to ensuring more sales, there is no doubt that Instagram Shop can do a world of good to your e-commerce business.