How Having a Branded App Can Help You Sell More

Diversifying the environments in which your store appears is a way to increase the chances of being seen, and to interact with those who already shop with you

Anyone who is a businessman knows that, in order to grow, it is necessary to be in multiple environments. This way, you reach more people and are more likely to connect with potential customers.

Therefore, it is important that your store has an ordering website and is on social media, for example. Exploring resources like Google Shopping is also a great way to expand your presence on the internet.

Have you ever stopped to think that having an app for your brand can contribute even more to promoting your store? Today, you will understand how it can help your business grow and learn how to have your own app.

What Are the Advantages of Having a Branded App?

Having a website for your store is great because it allows your customers to buy directly from you. Having an app for your store is even more advantageous. That's because it shortens the consumer's path to you.

Think about it: if someone wants to buy something from a store, they usually type the name into Google (if they don't have the direct link), try to find them in the search engine, click on the link, log in, and then start shopping.

With an app, this whole process boils down to opening the app and starting to put items in the cart. Simple, easy, and fast – everything the consumer wants.

By facilitating this process, you:

  • better publicizes your product catalog;
  • keep your store open 24 hours a day;
  • increase the chances that the customer will buy from you and not from the competitor, as your store will be more accessible;
  • increase the possibilities for the person to buy from you again;
  • build customer loyalty by creating an even greater bond with them.

People already spend most of their time using their smartphones. So why not bring your store closer to them through an exclusive app

And if you think consumers won't download your app, believe me, they will. Who doesn't want ease and practicality to buy?

Woman walks while looking at phone screen.

What Types of Businesses Can Have a Branded App?

Any type of business can have its own app! It doesn’t matter the segment. 

It works for:

  • clothing and accessory stores;
  • perfume and jewelry stores;
  • restaurants, coffee shops, and bars;
  • pet shops;
  • kiosks and food trucks;
  • electronics stores;
  • bakeries, markets, and convenience stores;
  • product resellers in general, among others.

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How Can I Have a Branded App?

Until a few years ago, having your own app required a lot of time and money. It was necessary to hire an agency specialized in creating this type of product, hire a specialized employee to develop the platform, or invest in courses to try to create it yourself.

Nowadays, having an app for your store just got a lot easier. With Kyte, you can do this without much worry.

When purchasing the PRIME plan, one of Kyte's experts will contact you to explain the application creation process and obtain specific information to make it the way you want it.

During this contact, you:

  • choose layout colors;
  • send your brand logo that will be highlighted;
  • select the photos to be displayed;
  • define the service channels that you want to make available;
  • choose the story you want to tell in the summary field about your store;
  • inform opening hours and address with map.

All are customized for your business to gain even more prominence and, of course, sell more. That's because the branded app that Kyte develops has a button for customers to order directly from your store!

With everything configured and approved, the app is available on the Google Play Store (Android) and on the App Store (iOS) for your customers to download.

Screenshots with branded app created by Kyte for demo store.
Screenshots with branded app created by Kyte for demo store

How Long Will the App Be Ready?

The time to create your branded app mainly depends on two crucial factors.

The first factor that impacts is the time it will take you to send all the information necessary for the creation of the personalized platform, such as photos, selected colors, and the logo. 

The basic tip here is this: the faster you send, the faster the process.

The second factor is app store approval time. Kyte's team of experts works on the app’s layout according to your customizations and, when finished, uploads it to the stores (that is, sends it to them to make available to users).

However, this specific part of the process is not automatic and depends on confirmation from stores. 

Both Google and Apple need to verify that everything is within the policies of their respective companies and then release the apps for download, which can take a few days or, in some cases, even a few weeks.

Anyway, you don't have to worry. At any time, you can call your onboarding consultant to know the progress of the process or ask questions via WhatsApp or chat (available in the Help Center).

🔎 Want to know other PRIME customer benefits? Check them all out. Want to become a PRIME customer? Just click here. With Kyte, your business goes much further! 🚀
Keywords:
Retail

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