Businesses today must keep up with the rapid developments in online commerce, and online ordering methods facilitate that. Generally, these schemes consist of two main parts. The first is a client-facing mobile app or website.
The second is an interface for order and inventory management, which the restaurant accesses from the back end. If you are thinking of implementing online ordering in your store, you should remember these things before you begin.
Make it easy for customers to order
There are several critical requirements for the front-facing app or website. First, it should be accessible across various types of devices, both mobile and desk-bound. It enables customers to place an order no matter where they are.
The restaurant's menu and the availability of items should be displayed prominently on the platform. Visitors must also have the ability to configure their order type. They must have control of the number of items, the time of delivery or pickup, and even the address to which the order must be sent.
Finally, it is good to offer several payment options like bank transfers, COD, credit card, and more. You can gain repeat visitors if you provide convenience at their first visit.
Allow people to customize orders
One way to ensure that visitors keep coming back to your site is to provide them a way to personalize their orders. A website or mobile app that allows customers to build set meals, customize ingredients, or list dishes as favorites will be an excellent investment.
Providing a way for site or app users to save these custom combinations will make order fulfillment faster. This is a great plus; it eliminates communication errors and makes order management a breeze.
Get a platform that lets you fulfill orders quickly
The admin-side interface is equally important; you should get one that notifies your managers of new orders and manages the process. This method should allow your staff to access the dashboard for in-store use and see which orders to prepare.
A mobile POS should also provide owners with the ability to restrict staff accounts to certain parts of the system. The platform should have an intuitive interface, precise settings, and several notification methods to help workers stay on task.
Decide between types of systems
With a marketplace, you have hundreds of restaurants on one platform or app. With this setup, customers can access several types of cuisines, compare prices, and even store locations. There are limited branding opportunities on marketplace apps, but they offer great reach for your brand.
Meanwhile, standalone systems let restaurants create a platform, which provides freedom in branding and customization. They are more inexpensive, but you do need to devote more resources to marketing.
You can also implement a combination of marketplace and standalone platforms, especially if you have the resources to do so. Some people prefer transacting through apps, while others would like to visit websites.
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Providing customers with a way to order food through the internet makes you competitive today. In a mobile-first, hyperconnected world, building a robust online order fulfillment is a must. Investing heavily in a mobile point of sale system allows you to facilitate these orders and retain customers.
Simplify the ordering process and grow your customer base with Kyte App. Our POS app lets you process orders, monitor your inventory, generate reports, and more, all from your phone, tablet or computer. Download our app today, available on Android and iOS, or get in touch with us to learn more.